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This web site pilloween.com states the following, "Classic Brands Caress Plush Latex Pillow, 100-Percent Latex Foam." Our analyzers noticed that the website said " Standard Size White Goose Feather and Goose Down Pillows Set of 2 Exclusively by Blowout Bedding RN 142084." The Website also said " Pillow Form Polyester 24 x 24. Mypillow Classic King Bed Pillow. Milliard Memory Foam Anti-Wrinkle Beauty Pillow with Ultra Soft 75-Percent Cotton Removable Cover, 22 by 14 by 4. Natural Comfort Allergy-Shields Micro Gel Queen Allergy Free Filled Pillow, 40-Ounce, Set of 2 300TC. Arts, Crafts and Sewing." The website's header had pillow as the most important optimized keyword. It is followed by pillows, pillow for sale, and pillow on sale which isn't as ranked as highly as pillow. The next words pilloween.com used was comfort pillow. pillow store was included but will not be viewed by web engines.